It's that time of year when I receive an influx of emails with questions concerning careers in marketing, salary and whether or not an individual is right for the marketing industry. On the outside marketing and advertising careers look like a full-time party. It's true there are perks to these careers, but there are also challenges that we face in the industry.

How do you know if you are right for a career in marketing? If you are offered a job what type of salary should you expect? Can you enter a marketing career if it was not your college major? I answer these questions and more in the marketing career and job profiles. If after viewing the profiles you are still not sure if marketing is the right career for you take a few moments to explore a day as a marketer and decide if it is in fact something you want to pursue.

Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Let me show you how.